This feature requires a paid plan on Vimeo.
The analytics panel in your video's edit page shows you the most important analytics for your video from the past 30 days, helping you track performance and see how viewers are engaging with your videos.
In this article:
- Open the analytics panel
- Overview of the analytics panel
- Understand your view rate
- Viewer retention stats
Open the analytics panel
You can open the analytics panel for any of your videos from your video's edit page by clicking the Analytics button on the right side of the page.
The analytics panel will open from the right. To navigate to your full Advanced Analytics dashboard from the analytics panel, click Advanced report.
Overview of the analytics panel
Here’s a breakdown of everything in the analytics panel for Plus, Pro, Business, Premium, Starter, Standard, Advanced, and Enterprise members:
Under Overall, you will see the following all-time figures for your video:
- Views: The number of times your video started “playing”. Counts the number of sessions in which a person has hit the play button on a video or the video auto-played.
- Average % watched - The average of the duration of the video watched within a session divided by the total length of the video, across all sessions. Here's an example scenario:
- Your video's duration is 60 seconds
- Session 1 - a user watches 20 seconds
- Session 2 - a user watches 30 seconds
- Session 3 - a user watches 40 seconds
- The Average % watched calculation formula would be: (20+30+40)/(60 + 60 + 60)
- This makes the video's average % watched: 50%
- Your video's duration is 60 seconds
If your video is an archived live event (Premium, Advanced, or Enterprise), you will see a Live section in your video analytics panel. The metrics in this section reflect viewership of your event when the stream was actively live.
- Views: The number of times the live video started playing.
- Peak viewers: The highest number of concurrent viewers during the stream.
- Avg time watched: The average duration a viewer stayed on the live event.
- Total time watched: The cumulative duration.
The next section of the analytics panel is Video, which provides the following metrics about your video’s viewership from the last 30 days:
- Views: The number of times the video started playing (in the last 30 days).
- Impressions: The number of times your video was "loaded" on a Vimeo clip page or on a website it's embedded on.
- View rate: The rate at which a video is played after it is loaded on a clip page or embedded site.
The last section of the panel is the Interaction section, which is available for members of the Business, Premium, Advanced, and Enterprise. The metrics in this section allow you to track the performance of various interaction tools on your video, including:
- Contact forms
- Impressions: How many times the contact form screen was displayed
- Submissions: How many times an email address was submitted
- Rate: The number of submissions divided by the number of impressions
- Impressions: How many times all cards on your video that included a link were displayed
- Clicks: How many times any of the cards on your video that included a link were clicked
- Rate: Number of clicks divided by the number of impressions
- Call to action (CTA)
- Impressions: How many times the CTA end screen was displayed
- Clicks: How many times one of the links in your CTA end screen was clicked, with a breakdown of clicks for the primary button and secondary link
- Rate: All clicks divided by impressions
Understand your view rate
The view rate for your video is your views divided by your impressions. We count an impression every time the Vimeo player loads your video, either on vimeo.com or embedded, and we count a view every time someone hits the play button on your video.
A video's view rate can be significantly inflated or diluted by its audience and exposure. For example, if you share a personal wedding video with a close group of family and friends, it will likely have a high view rate because it is only exposed to people who have a strong interest in viewing it. On the other hand, if your video gains a lot of exposure from being embedded on a popular site, it will rack up a ton of impressions, which may dilute your view rate significantly.
⚠️Note: Vimeo does not display the view rate for your videos publicly.
Viewer retention stats
If you have a paid Vimeo membership, you can access viewer engagement stats when the Analytics drawer is open on the video page to learn more about how your video kept your viewers’ attention. Along the timeline of your video, you can see viewer retention stats along a line graph to help you determine what parts of a video are the most engaging.
⚠️Note: Viewer retention stats has moved from the old Classic Analytics Report and the old Video Settings page to the Analytics panel on the video page.
The following metrics are available for each timestamp:
- Views: the number times the video was played
- % Watched: the number of viewers who watched a particular moment divided by the total viewers of the video
The graph and stats display the last 30 days of data, as does the rest of the information on the Analytics panel.
To learn more about viewer retention, see How to access your viewer retention stats.