Publishing to social is a way for Vimeo Business members to share their videos directly on social platforms (Facebook and YouTube) from the Video page in one easy step. Publishing to social platforms is different than simply sharing the link on those platforms, in that the video is uploaded as a native video, making the experience seamless for your viewers. And since different audiences exist on different platforms, this feature will make it easier for you to track the stats and engagement of your video on each particular platform right from a dashboard in your Vimeo account. You’ll also be able to compare video performance across social channels.
Publishing your videos to social
To start publishing your videos to social, just log in to your Vimeo account, then go to your videos page. Once there, select the video you want to share to a social platform by hovering your mouse over “Share” and then clicking “Publish to social.”
A box will then pop up with your connected accounts. If you haven’t connected your social accounts to Vimeo previously, you’ll need to connect each platform you want to use. Clicking the “Connect” button will take you to your account settings. Select the social account you want to use, and then follow the directions to authorize Vimeo to publish your videos.
Once you’re connected, you’ll be able to publish videos directly to Facebook and YouTube as native videos, while keeping track of their statistics (views, engagements, and shares) from Vimeo. This enables you to see how your videos perform on each platform. You’ll be able to edit your privacy settings in the publish to social module, which means that you’ll always have control over where your posts are shared.
After you’ve published a video to social, you’ll be able to head to the stats page within your Video Manager to see how it’s performing. You’ll be able to check on the following aspects:
- Views (i.e., how many people saw your video and watched it)
- Shares (i.e., whether people shared the video with others)
Please note that on Facebook, statistics will only reflect if the video was shared to a page, rather than to someone’s wall.
Why publish to social?
Video plays a large role in the way people consume content on social media — wherever you turn, across platforms, people are watching videos. As a video creator, there are many reasons you might want to incorporate publishing to social platforms directly from Vimeo into your workflow.
First, each social platform is different — it has different audiences and people interacting with video in different ways — so in many cases, it’s best practice to publish different video cuts optimized for each platform. This has the added benefit of allowing you to track the performance of each version in its intended environment over time. Publishing to social can also be a way for you or your team to showcase a teaser or trailer for a longer-form video that lives on Vimeo. And finally, it can also help you make platform-specific decisions about your marketing strategy.
In addition, there are benefits to publishing videos “natively” to each platform — that is, videos uploaded directly to the platform rather than linked to or embedded. For example, Facebook tends to favor videos that are uploaded natively to its platform due to algorithms in place. Features like auto-play for native videos also help with increased view rates and overall engagement.
Be sure to adhere to the specifications of each social platform, so that you can ensure your videos will successfully publish to social directly from Vimeo:
- Aspect ratio: 16:9 (landscape) or 1:1 (square)
- Max file size: 4GB
- Recommended formats: .MP4 and .MOV
- Video max frames: 30 fps
- Video captions and sound: recommended
- Dimensions (recommended): 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p)
- Aspect ratio: 16:9
- Max file size: 128GB
- Formats: .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM