What does Vimeo consider a play? A play is registered anytime someone (or something) starts to play the video on vimeo.com or wherever the video is embedded. Related articles What is the difference between an impression and a play? How accurate are Vimeo stats? Can I see where my video is embedded? How do I see different stats in my report? What does "Unknown" mean in my stats? Can't find what you're looking for?