Vimeo charges Value-Added Tax (VAT) on VOD sales made to purchasers in the following VAT-collecting countries:
Australia, Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, India, Ireland, Italy, Japan, Latvia, Lithuania, Luxembourg, Malta, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, and the United Kingdom.
Purchasers located in the above countries see VAT-inclusive pricing, meaning that their local VAT rate will automatically be deducted from the prices you set (VAT will not be added separately to the listed prices on your VOD). So, a purchaser will not see VAT listed separately during checkout — the appropriate VAT amount will simply be deducted from the proceeds of the sales. You can Google "VAT rate [country]" to determine each country's rate. If you're anticipating a large percentage of your buyers to come from VAT-collecting countries, you may want to consider factoring VAT into the price you set.
Vimeo collects and remits VAT on your behalf so that you don’t have to worry about doing this. Vimeo will calculate your revenue share (Net Revenue) based upon the proceeds exclusive of VAT. In other words, the VAT does not count towards your revenue. Vimeo deducts the VAT-exclusive proceeds, the transaction costs of the sale, and the Vimeo service fee (10%) from your Gross revenue to determine the Net revenue you are paid.
Please note that VAT is separate from tax withholding, which you can read about here.