This feature requires an Enterprise plan.
Interactive analytics are provided for New Interactive videos and give valuable insights by introducing important metrics to determine your viewer engagement. This article summarizes the different metrics you can find under your analytics.
- Video reflects the views, impressions, and view rate for the video.
- Engagement reflects the average and the total watch time for the video.
- Engaged viewers reflect the number of viewers who played the video and interacted with interactive elements like hotspots at least once.
- Interactive clicks represent the viewers' total number of clicks on all hotspots in the video.
- Interactive hotspot data represents the total number of clicks on all hotspots and the number of users who engaged with the hotspot at least once.
- Interactive polls reflect the number of responses submitted and show the percentage of unique poll responses from total poll impressions.
- Social reflects your video performance when you publish it to your social media.
- Team reflects the number of viewers on your team and the average watch percentage.
This is for New interactive videos, and the Classic editor still exists as before.
- Select the video for which you'd like to view analytics.
- Select the Analytics button at the top of the video page.
- Once on the analytics page, scroll down to view your desired metrics.
- The Engagement section provides a detailed breakdown of how viewers interacted with your video.
- You can view the data for Interactive hotspots and Interactive polls, and download the data for both.
These analytics provide a simple and effective way to gauge the success of interactive elements and understand how your audience engages with your video content.