Seller likes let you, as the site admin, like a viewer's comment directly from the comment section — bringing the familiar “the creator hearted this comment” signal to your channel. A seller like shows a distinct seller indicator and your profile image, so viewers can see that you were there and engaging. Liked comments are also prioritized and surface higher in the thread, helping your best questions, answers, and praise stay visible. This article explains what seller likes are, how to like a comment, and how to set the profile image that appears next to your likes.
In this article:
- What are seller likes?
- How seller likes work
- How to like a comment
- How to remove a like
- Setting the profile image that appears on your likes
- Availability and requirements
- Frequently asked questions
What are seller likes?
A seller like is a lightweight way for you to acknowledge and endorse a viewer's comment. Previously, engagement in the comment section was entirely viewer-to-viewer, with no signal that you — the person running the site — were present. With seller likes, you can highlight valuable contributions such as great questions, helpful answers, and positive feedback, so they don't get buried in a long thread.
A seller like looks different from a regular viewer like: it carries a distinct seller indicator and shows your profile image, making it clear to your community that the like came from the channel itself.
💡 Tip: Use seller likes to reward the kinds of comments you want more of. Recognizing helpful or welcoming community members encourages others to contribute, which strengthens your comment section as a community space and supports retention.
How seller likes work
- Like any comment. You can like any viewer comment directly from the comment section.
- A distinct seller indicator. A seller like is visually set apart from a regular viewer like, so it's clear the like came from the channel admin.
- Your profile image is shown. Your profile image appears next to the like, so viewers can see which admin engaged.
- Liked comments are prioritized. Comments you've liked are surfaced higher in the thread, keeping your best contributions visible.
How to like a comment
- Open the video whose comments you want to engage with, and scroll to the comment section.
- Find the comment you want to acknowledge.
- Select the like (heart) control on that comment.
Your seller like is applied immediately. The comment now shows the seller indicator and your profile image, and is prioritized higher in the thread.
How to remove a like
If you like a comment by mistake or want to remove your endorsement, select the like control on that comment again. The seller indicator and your profile image are removed, and the comment is no longer prioritized for your like.
Setting the profile image that appears on your likes
The profile image shown next to your seller likes comes from Gravatar, a service that links a profile image to your email address. Because Gravatar always returns an image — a generic default one when none is set — your like will display that default image until you set your own.
💡 Tip: To show a personalized image next to your likes, set up a custom Gravatar for the email address associated with your seller account at gravatar.com. Once set, your image appears automatically next to your seller likes.
Availability and requirements
- Beta, web only. Seller likes are currently available on web. Support in the mobile and TV apps will arrive in an upcoming app version.
- Comments must be enabled. Seller likes are part of the comments experience, which is supported on the latest comments version. If you don't see the option, reach out to your Vimeo contact to confirm your site is set up.
⚠️ Note: Seller likes are being rolled out to sites gradually during beta. If the feature isn't yet active on your site, contact your Vimeo account manager to be included in the rollout.
Frequently asked questions
Can viewers tell the difference between my like and another viewer's like?
Yes. A seller like carries a distinct seller indicator and shows your profile image, so it's clearly different from a regular viewer like.
Does liking a comment change where it appears?
Yes. Comments you like are prioritized and surface higher in the thread, helping the contributions you value stay visible.
Why is a generic image showing next to my like?
The image is pulled from Gravatar, which returns a default image when none is set for your email address. Set a custom Gravatar for your account email to display a personalized image.
Can I use seller likes in the mobile or TV apps?
Not yet. Seller likes are available on web during beta, with app support planned for an upcoming app version.