This feature requires a Vimeo Advanced, Premium, or Enterprise account with the Events feature added.
When hosting a webinar, you can track who registers and whether they attend the virtual event.
This article discusses how to track attendee engagement and viewership metrics for webinars, including participant interactivity and data integration with marketing automation platforms for Enterprise account users.
In this article:
Attendee engagement
On the event management page, open Settings from the gear icon on the top-right and then select Registration from the expanded panel. Then, select Manage registrants.
This will open a table view of all the registrants for your event, including the information they provided in the registration form, and whether or not they attended the virtual event.
If your account is Enterprise, you will also see the cumulative percentage of how much of the event they watched. You can then select an individual’s row to get a closer look at this information, including how much they watched, and where they joined in and dropped off.
If you are on an Enterprise account, you can see an attendee’s participation activity in Polls and Q&A.
- If you run a poll during your webinar, you can see which option the attendee chose alongside the overall poll results. You can also see if they did not participate in your poll(s).
- If you enable Q&A during your event, you can view the questions attendees asked and those they upvoted. Questions they asked anonymously will not be displayed.
When you select Complete event on the webinar management page and you connect your webinar to Mailchimp, Hubspot, or Marketo, the attendee information available here will automatically transfer to that marketing automation platform.
- With a Premium account, you will only see whether or not they attended the event.
- With an Enterprise account, we will pass all data regarding their engagement, including attendance, watch time, and interactivity (e.g., questions asked, poll choices), allowing you to identify the most engaged viewers and potential leads within your CRM environment.
Note that before your event, you can block any attendee if needed by selecting their name, then selecting Block attendee. If you block them here, this will prevent them from watching your event, but it will not impact their ability to access your event’s chat, and you will have to ban them via the chat window as well.
⚠️Note: If an attendee has “Do not track” turned on in their browser, we will not be able to populate viewer analytics for that attendee.
Select Export CSV to download a CSV of this table to your hard drive. To close out the table, either select the X in the upper right corner or press the ESC key.
Total viewership metrics
After your webinar stream, you can return to the webinar management page to view your webinar's overall performance.
Select the Analytics option on the top-right of the page.
A panel will open with the following information:
- Live views: How many times the live player loaded
- Peak viewers: Highest number of viewers your event had while live
- Average time watched: The average amount of time a viewer was on your live event
- Total time watched: The sum of all viewers' total watching time.
These analytics currently do not account for any views after your webinar was live.
Additional metrics for Enterprise
If you are on an Enterprise account, you can track attendees’ interactivity, including poll responses and questions asked, as well as the cumulative percentage of the event they have watched. If you synced Mailchimp, HubSpot, or Marketo with your registration form, each attendee’s engagement data will be pushed to your marketing automation platform and available there after your webinar. This data will also be available in Vimeo’s webinar API.
For Enterprise accounts with Workspaces: Analytics are also available for both the Organization and its Workspaces. Organization Admins can view combined analytics for all Workspaces.