Interactive analytics provides valuable insights by introducing 2 important metrics to determine your viewer engagement:
- Engaged viewers: This metric reflects the number of viewers interacting with interactive elements like hotspots at least once.
- Interactions: This represents the total number of clicks viewers made on interactive elements such as hotspots or overlays in interactive videos.
Interactive analytics are now conveniently available directly on the video page itself. To view these analytics for your interactive video, follow these steps:
⚠️Note: This is for Simplified videos and the Classic editor still exists as before.
- Select the video for which you'd like to view analytics.
- Select the Analytics button at the top of the video page.
- Once on the analytics page, you can scroll down to view the Engaged Viewers and Interactions data below the Engagement button, providing a detailed breakdown of how viewers interacted with your video.
These analytics provide a simple and effective way to gauge the success of interactive elements and understand how your audience engages with your video content.