Interactive analytics provides valuable insights by introducing important metrics to determine your viewer engagement:
- Engaged viewers: This metric reflects the number of viewers interacting with interactive elements like hotspots at least once.
- Interactions: This represents the total number of clicks viewers made on interactive elements such as hotspots or overlays in interactive videos.
- Interactive hotspots: This metric reflects the number of hotspot clicks.
- Interactive polls: This metric reflects the poll responses.
Interactive analytics are now conveniently available directly on the video page itself. To view these analytics for your interactive video, follow these steps:
⚠️Note: This is for Simplified videos and the Classic editor still exists as before.
- Select the video for which you'd like to view analytics.
- Select the Analytics button at the top of the video page.
- Once on the analytics page, scroll down to view the Engaged Viewers and Interactions data below the Engagement button. This provides a detailed breakdown of how viewers interacted with your video.
- You can view the data for Interactive hotspots and Interactive polls, and download the data for both.
These analytics provide a simple and effective way to gauge the success of interactive elements and understand how your audience engages with your video content.