This feature requires a paid plan on Vimeo.
This article discusses the core video analytics metrics available on your video's settings page, including Impressions, Plays, and View Rate.
⚠️Note: All data in analytics reports are in UTC (Coordinated Universal Time).
In this article:
What is an analytics panel?
The analytics panel on Vimeo provides a high-level, immediate view of your individual video's performance. It typically focuses on recent data and serves as a quick reference guide for essential metrics located directly on the video settings page.
Follow the steps below to open the analytics panel:
- Go to your Library. Select the video.
- Click on the Analytics panel on the left side.
The analytics panel on the video settings page shows you the most important analytics for your video from the past 30 days, helping you track performance and see how viewers are engaging with your videos.
Overview of the analytics panel
Here’s a breakdown of everything in the analytics panel for Plus, Pro, Business, Premium, Starter, Standard, Advanced, and Enterprise members:
Live
If your video is an archived live event (Premium, Advanced, or Enterprise), you will see a Live section in your video analytics panel. The metrics in this section reflect the viewership of your event when the stream was actively live.
- Views: The number of times the live video started playing.
- Peak viewers: The highest number of concurrent viewers during the stream.
- Avg time watched: The average duration a viewer stayed on the live event.
- Total time watched: The cumulative duration.
Video
The next section of the analytics panel is Video, which provides the following metrics about your video’s viewership from the last 30 days:
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Views: The number of times the video started playing (in the last 30 days).
- If the owner of the video is logged in while watching the video, then that is not counted as a view.
- Impressions: The number of times your video was "loaded" on a Vimeo clip page or on a website it's embedded on.
- View rate: The rate at which a video is played after it is loaded on a clip page or embedded site.
Engagement
The next section of the panel is the Engagement section, which is available for members of the Business, Premium, Advanced, and Enterprise.
The metrics in this section allow you to track the performance of various interaction tools on your video, including:
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Cards
- Impressions: How many times all cards on your video that included a link were displayed.
- Clicks: How many times any of the cards on your video that included a link were clicked.
- Rate: Number of clicks divided by the number of impressions.
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Call to action (CTA)
- Impressions: How many times the CTA end screen was displayed.
- Clicks: How many times one of the links in your CTA end screen was clicked, with a breakdown of clicks for the primary button and secondary link.
- Rate: All clicks divided by impressions.
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Registration
- Registrants: How many times an email address was submitted.
- Registration rate: The number of submissions divided by the number of impressions.
Social
In the Social section, you can get analytics on social performance when the video is published to social media. You will see subsections for each social media platform which your video has been published on.
Team
In the Team section, available with paid plans, you can learn about your team's viewing behavior with the following metrics:
- Viewers on team: Total number of team members who viewed the video
- Avg % watched: How much of a video is watched per view by your team members, on average. Calculated by total time watched divided by the video’s length, averaged across all team member views.
Suggested next steps
- How to access the advanced analytics report.
- How to filter content by using the analytics dashboard