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If you are making new videos, it's good to have interactivity in mind to create a more seamless experience for your viewers. Here are our tips & tricks for making interactive videos:
Let the audience know they can interact
Many viewers will be new to the idea of interactive videos, so making it clear to the viewer that the video they are watching is interactive is key. Some ways to do this are:
- Have a slate or poster frame at the beginning with text plainly stating that the video is interactive.
- Use voice-over or narration to guide your viewer through the experience.
- Use presenters to talk directly to your audience, e.g. "If you want to find out more about this, click this now," with the presenter pointing to where a hotspot will be.
Use a hotspot within the first few shots
If the audience knows early on that they can interact with the video, they'll want to right away. Including an interactive element within the first three seconds is ideal.
Let shots run longer
Where you want viewers to interact, try letting shots run a little longer–three seconds or more–to give them a moment to move their mouse or finger to interact.
Focus on a few items
Try not to overcrowd a shot with too many hotspots. Focus instead on 2-3 items to avoid hotspots taking over and overwhelming the viewer with too many choices.
Shoot your hotspot items in full frame
To get the best interaction rates, keep objects in full frame. Objects in big close-ups or abstract shots generally don't work well for interaction points.
Video time limit
A video that is longer than 4 hours cannot be used in the Interactive studio. Stick to uploading videos that are within the 4-hour time frame.