This article discusses the difference between promos and coupons.
What is the difference between promos and coupons?
Promos are exclusively for subscription products, while coupons are only for purchase/rental products. We don't currently support a universal discount code that works for all products.
Promos allows you to offer a time-limited discount that will attract new customers or help keep current customers. You can use promos for special screening events, or weekend flash sales, give them to niche groups, or hand them out to friends.
Coupons let you offer discounts on transactional products and track how your audience is using them. You can create codes for promotional partners, festivals, events, weekend specials, and more.