This article discusses how subtitles can increase your conversion rate.
More languages, more fans
Your potential audience speaks many languages. So make subtitles! Try using a subtitling service, a lower-cost task-based service like Amazon’s Mechanical Turk, or even crowdsourcing it to your fans. It’s all about making your content global: Your international audience is on average twice as likely to purchase your video after visiting your website when subtitles are available in their language. Check out the results of this Vimeo OTT data experiment, where we measured the international conversion rates after a creator added subtitles: