This article discusses the benefits and process of publishing videos from Vimeo directly to various social media platforms.
Publishing to social is a way for Vimeo members to share their videos directly on social platforms (Facebook Pages, YouTube, Twitter, LinkedIn Company Pages, Shopify Product Pages, and TikTok ads) from the Library in one easy step.
Publishing to social platforms differs from sharing a link on those platforms, as the video is uploaded as a native video, making the experience seamless for your viewers. Since different audiences exist on various platforms, this feature will enable you to track your video's performance across multiple platforms directly from a dashboard within your Vimeo account.
See relevant restrictions and requirements for publishing to social media at Restrictions and requirements for publishing to social.
For Enterprise accounts with Workspaces: While connections to social sites are user-specific, the ability to share and privacy settings can be configured and managed at both the Workspace and Organization levels, with Organization settings taking precedence. For details, visit "How to edit my Organization’s settings" or "How to edit my Workspace's settings".
In this article:
How to publish your videos to social
Contributor, Contributor+, and Admin team members can publish videos on their connected social accounts. To do so:
- Log in to your Vimeo account, then go to your Library.
- Once there, select the video you want to share to a social platform.
- Select the Share button in the video settings page.
- Now select the Publish icon at the bottom.
- A new modal will open with your connected accounts. If you haven’t connected your social accounts to Vimeo, you’ll need to connect each platform you want to use. Select the Connect button to go to your account settings.
- Select the social account you want to use, and then follow the directions to authorize Vimeo to publish your videos.
Once you’re connected, you’ll be able to publish videos directly to Facebook Pages, YouTube, Twitter, LinkedIn Company Pages, and Shopify Product Pages as native videos, while keeping track of their statistics (views, engagements, and shares) from Vimeo. This enables you to see how your videos perform on each platform. You’ll be able to edit your privacy settings in the publish to the social module, which means that you’ll always have control over where your posts are shared.
Analytics
After you’ve published a video to social, you can navigate to Analytics on the right side of the video page to see how it’s performing.
You’ll be able to check on the following aspects under Engagement:
- Views (i.e., how many people saw your video and watched it)
- Likes (i.e., how many people clicked the "Like" button on the social platform)
- Comments (i.e., the number of comments left on your video on the social platform)
Please note that on Facebook, analytics will only reflect if the video was shared to a page, rather than to someone’s timeline.
Our Library won’t show analytics for videos shared on Twitter, or Shopify, unfortunately. You’ll be able to see specific engagement analytics on Twitter’s side, however, which will include retweets and likes but not video analytics.
Why publish on social?
Video plays a large role in the way people consume content on social media — wherever you turn, across platforms, people are watching videos. As a video creator, there are many reasons you might want to incorporate publishing to social platforms directly from Vimeo into your workflow.
First, each social platform is different — it has a distinct audience and people interact with video in various ways — so in many cases, it is best practice to publish different video cuts optimized for each platform. This has the added benefit of allowing you to track the performance of each version in its intended environment over time. Publishing to social can also be a way for you or your team to showcase a teaser or trailer for a longer-form video that lives on Vimeo.
Additionally, it can help you make platform-specific decisions about your marketing strategy.
Finally, there are benefits to publishing videos on each platform — that is, videos uploaded directly to the platform rather than being linked to or embedded on it. For example, Facebook tends to favor videos that are uploaded natively to its platform due to the algorithms in place. Features like auto-play for native videos also help with increased view rates and overall engagement.
Replacing or deleting videos
Deleting a video on Vimeo will not remove it from any platforms you’ve already published to. To delete a video, you must remove it from each social platform individually.
Similarly, replacing a video on Vimeo will not remove it from other platforms. If you've replaced a video, you'll need to republish it to any social platform.