This feature requires an Advanced, Premium, or Enterprise plan.
This article discusses the HubSpot Media Bridge Integration, which provides seamless access to Vimeo video libraries and viewer-level analytics, enabling enhanced email marketing and landing page campaigns.
To get started, you can connect to HubSpot Media Bridge through the Integrations center. Read more at the HubSpot Media Bridge hub page.
To connect to HubSpot:
- If you are using HubSpot Media Bridge integration for the first time, a new window will pop up, and you will be prompted to log in and complete OAuth on HubSpot. You will be prompted to accept the following terms:
- After accepting the terms, you’ll see a pop-up window where you can log in to HubSpot.
- Once you’ve successfully logged in, select Vimeo and then select Choose account.
- HubSpot will request access to your account. Once you agree to provide access and select the Connect app, HubSpot will be connected to your Vimeo account.
- Select the team to access the video library available in the Vimeo app on HubSpot.
Note: Multiple teams or Workspaces will appear if you are an Admin, Owner, or Contributor for one of their teams. If you are not a part of any team or Workspace, the selection screen will not appear. -
Select the Folder that you want to connect with the HubSpot.
Note: All users in the HubSpot account will see the same content, regardless of their Vimeo access level.
Only assets for which you are a contributor/admin/owner can be pushed to HubSpot. If your asset is removed/reduced to Viewer/Uploader access, the asset will be removed from HubSpot. - Once the video library is connected to HubSpot, select 'Go to HubSpot' to navigate to the HubSpot page.
- On the HubSpot landing page, select "Go to my account" to access your Vimeo account.
- Go to the Marketing tab to select Email or Landing Pages.
- Select Create Email or Create Landing Page.
- You can select either Regular, Automated, or Blog/RSS.
- Under Regular email/landing page, you can select the email template/landing page to customize your company logo, content, etc.
- Scroll down to Custom modules to drag Vimeo for Email / Vimeo for Web and drop it into the content box.
- Click on Select from Vimeo to open the Edit Vimeo for Email panel.
- Click on Select from Vimeo Media Bridge to browse and insert media from the Vimeo app.
- Once the media file is uploaded to the email content box, go to Review and send to add recipients and a subject for the email.
- After sending the email to your marketing contacts, you can receive viewer-level analytics in HubSpot Contacts. You will be able to see when a Contact plays your video and what % (0, 25, 50, 75, 100) of the media has been consumed.