⚠️Note: Simplified Interactive is in beta. Contact your CSM/AM to opt in for this.
Interactive analytics are provided for Simplified Interactive videos and give valuable insights by introducing important metrics to determine your viewer engagement:
- Engaged viewers reflect the number of viewers who played the video and interacted with interactive elements like hotspots at least once.
- Interactive clicks represent the viewers' total number of clicks on all hotspots in the video.
- Interactive hotspot data represents the total number of clicks on all hotspots and the number of users who engaged with the hotspot at least once.
- Interactive polls reflect the number of responses submitted and show the percentage of unique poll responses from total poll impressions.
This is for Simplified videos and the Classic editor still exists as before.
- Select the video for which you'd like to view analytics.
- Select the Analytics button at the top of the video page.
- Once on the analytics page, scroll down to view the Engaged Viewers and Interactive clicks. This provides a detailed breakdown of how viewers interacted with your video.
- You can view the data for Interactive hotspots and Interactive polls, and download the data for both.
These analytics provide a simple and effective way to gauge the success of interactive elements and understand how your audience engages with your video content.