Comparing the streaming analytics dashboards with existing OTT analytics – Vimeo Help Center

This feature requires an Enterprise plan on Vimeo OTT.

This article will help you understand how the new Streaming Analytics dashboard compares to and improves on OTT’s legacy analytics dashboard. The updated dashboard maintains the insights you're accustomed to while introducing enhanced capabilities, more granular control, and new ways to view user groups and their data.

There may be some slight differences in the numbers between NPAW and Vimeo’s existing analytics — this is normal when handling data at this scale with two separate platforms. NPAW utilizes the same data source as Vimeo’s analytics, but employs different processing and calculations to provide more accurate results.

The following comparison outlines the differences between Vimeo Analytics and NPAW Analytics, plus the locations of key sections from the previous dashboard in the new interface.

In this article:

Summary of report locations
Revenue
Buy and Rent
Viewership
Top Videos
Pause and Cancel
Key improvements in the Streaming Analytics

Summary of report locations

Here’s a summary of the reorganized features and where to find them:

Feature	OTT Legacy Analytics Dashboard	OTT Streaming Analytics Dashboard
Revenue	Revenue tab	Business Hub > SVOD/TVOD Revenue, Product X-Ray
Subscribers	Subscribers tab	Business Hub > Subscriptions, SVOD Business Trends
Buy & Rent	Buy and Rent tab	Business Hub > TVOD Revenue > Purchases and Rentals
Viewership	Viewership tab	Engagement Hub > Videos, Time Trends
Top Videos	Top Videos tab	Engagement Hub > Content Performance, Video X-Ray
Pause and Cancel	Subscribers tab	Business Hub > Subscriptions > Paused and Resumed

Revenue

Previous Location: Revenue tab
New Location:
- Business Hub > TVOD Revenue and SVOD Revenue
  - Product X-Ray for deep dives
  - Geo Revenue Explorer and Web Revenue Explorer for platform- and region-specific breakdowns
  - Payment method analysis and Transaction & Billing Logs for advanced tracking

You now get detailed revenue breakdowns by product type (SVOD/TVOD), payment method, region, and even individual transactions, enabling deeper analysis and strategic planning.

Subscribers

Previous Location: Subscribers tab
New Location:
- Business Hub > Subscriptions
- Includes SVOD Business Trends and Conversion & Churn Analysis

Get visibility into subscriber growth, churn, trials, pauses, renewals, and subscription frequencies—plus insights into what’s driving conversions and cancellations.

Buy and Rent

Previous Location: Buy and Rent tab
New Location:
- Business Hub > TVOD Revenue > Purchases and Rentals
- Drill into titles using Product X-Ray

Track individual transactions and revenue trends for transactional (TVOD) products—see what’s working across pricing models, content types, and platforms.

Viewership

Previous Location: Viewership tab
New Location:
- Audience overview

You can find detailed engagement metrics, including completion rate, average watch time, top platforms, time trends, etc.

Pause and Cancel

Previous Location: Analytics > Pause and Cancel
New Location:
- Business Hub > Subscriptions > Paused and Resumed
- Also available in Conversion & Churn Analysis

Now includes data on why users paused or canceled, helping you optimize user journeys and reduce churn.

Key improvements in the Streaming Analytics

Interactive Filters: Filter by time (day, week, hour), location, platform, content type, and more.
X-Ray Features: Deep dive into content or individual viewer behavior (Advanced options).
Segmentation Tools: Apply audience segments to any metric.
Customization: Paid tiers can build personalized dashboards with custom widgets (Advanced options)
Unified Navigation: For clarity, hubs are structured around Engagement, Business, and Audience.