This feature requires an Enterprise plan on Vimeo OTT.
The Vimeo OTT Streaming Analytics dashboard provides a comprehensive overview of your platform's performance, including content, revenue, and audience behavior. This article summarizes what you can find in this dashboard.
In this article
- Engagement Hub Overview
- Business Hub Overview
- Audience Hub Overview
- Acquisition Hub Overview (Advanced Analytics Add-on)
- User journey Hub Overview (Advanced Analytics Add-on)
- Filters and Custom Dashboards
- Tools - Reports and Segments (Advanced Add-on)
Engagement Hub Overview
The Engagement Hub offers deep insights into how your content is performing across your video library.
Content Performance
This section helps you understand how your content performs with detailed insights into views, watch time, sessions, completion rates, and rankings of your top videos, movies, series, and playlists.
Key Sections
- Videos & Collection Explorer: This feature delves into detailed performance metrics for Movies, Series, and Playlists. You can track season/episode completion, analyze trailer impact, and gain insights to optimize collection engagement and drive deeper audience penetration.
- Video X-Ray:| This helps you gain a granular understanding of each video's performance. It dives into engagement metrics, viewer behavior, and content consumption patterns for any video. Analyze completion rates, viewership trends, and audience demographics to identify areas for optimization.
- Library Analysis: Here, you will get a comprehensive overview of your content library’s composition and performance. This feature highlights content distribution across categories, genres, and release dates, helping you track library growth, identify content gaps, and refine acquisition strategies.
- Time Trends: This section helps you visualize and analyze audience engagement patterns over time. Track key metrics like viewership, engagement duration, and peak activity periods across different timeframes (daily, weekly, monthly). This feature helps identify trends and optimize content strategies based on when your audience is most active.
Metrics Visualizations:
- Views
- Viewership sessions
- Watch time
- Avg. views per session
- Avg watch time
- Completion rate
Additional Data Visualizations:
- Metric evolution graphs
- Top 5 videos/movies
- Top 5 content evolution
- Most viewed content
- Longest total and average watch time
- Highest completion rates
- View Heat Map
- Views vs. Average Watch Time
Business Hub Overview
The Business Hub focuses on your monetization performance, tracking subscriber activity, and revenue trends for SVOD and TVOD products.
SVOD Business Trends
This helps you track and analyze the key performance indicators of your SVOD business. This feature provides insights into subscriber growth, churn, and revenue, including metrics such as gained and lost subscriptions, cancellations, trials, pauses, renewals, subscription types and frequencies, and average revenue. It helps you understand the health of your SVOD business, identify trends, and optimize your subscription strategies to drive growth.
Key tracking metrics:
- Gained and lost subscriptions
- Free trials
- Cancellations and renewals
- Pauses and reactivations
- Subscription types and billing frequencies
- Average revenue per user
TVOD Business Trends
This helps you track and analyze key performance indicators of your TVOD business, including total revenue, transactions, average transaction value, and popular content. This feature provides insights into the health of your TVOD business, identifies trends, and helps optimize pricing and content strategies
Key tracking metrics:
- Total revenue
- Number of transactions
- Average transaction value
- Top-performing content
Conversion & Churn Analysis
This section helps you analyze the user journey from a trial to a paid subscription and identify reasons for churn. This feature reveals patterns that help you improve conversion rates and reduce subscriber loss.
Subscriptions Overview
Visualizes subscription gains/losses and net growth. It tracks:
- Tier movement (trial to paid, monthly to annual, etc.)
- Plan upgrades/downgrades
- Active, churned, or paused users
Product X-Ray
This lets you isolate a specific subscription product to explore and helps compare how individual products or tiers perform across time or regions.
- Subscription-specific revenue
- Subscriber engagement
- Churn and retention data
Audience Hub Overview
The Audience Hub helps you understand your viewers, where they come from, how they interact with your platform, and what they watch.
Audience Trends
This helps you monitor your audience's growth and evolution over time. It provides insights into key audience metrics such as unique viewers, first-time viewers, returning viewers, and audience demographics. Analyze trends, identify patterns, and understand audience behavior shifts to optimize content and marketing strategies for continued growth.
Key tracking metrics:
- Unique viewers
- First-time viewers
- Returning viewers
- Audience demographics.
Viewer X-Ray (Advanced Add-on)
You can gain a deep understanding of individual viewer behavior, preferences, and purchase trends. This feature provides a comprehensive view of a single viewer's engagement patterns, content consumption, device usage, geographic location, and subscription or purchase history. Analyze viewing habits, identify content affinities, and understand purchase behavior.
Key tracking metrics:
- Watch history
- Viewing devices
- Geographic data
- Subscription and purchase history
Geo Explorer
You can visualize and analyze audience distribution and engagement across different geographic regions. This feature provides insights into viewership patterns, audience demographics, and content preferences across countries, states, and cities. Identify key markets, tailor content strategies to regional preferences, and optimize content delivery for a global audience.
Key tracking metrics:
- Countries, states, and cities
- Regional preferences and engagement
- Location-specific trends
Platform Explorer
Understand which devices and platforms your audience uses most to optimize playback and content strategy across contexts. This helps track:
- Device types
- OS and browser versions
- Platform-specific engagement
Top Viewers
This feature provides insight into your most engaged viewers' viewing habits, demographics, and engagement patterns, allowing you to identify and analyze this audience. This information helps you understand their preferences, tailor content recommendations, and build stronger relationships with your most valuable audience members.
Key tracking metrics:
- Viewing frequency
- Content preferences
- Demographics
Acquisition Hub Overview (Advanced Analytics Add-on)
The Acquisition Hub helps you understand your audience funnel, how effective your campaigns and promotions are, and gives you insight into the lifetime value of the customers you’re acquiring.
Sections of the Acquisition Hub
The Acquisition Hub is organized into the following sections:
- Top of funnel: Understand how your customers discover and initially engage with your site or app.
- Conversions: A systematic review of how effective marketing campaigns are at driving target users to complete desired conversions, by mapping the entire customer journey to identify and resolve points of user drop-off.
- Conversion funnels: Understand dropoff between steps to convert anonymous users to free trialists, subscribers, renters, or buyers, as well as the dropoff between steps to convert trialists to subscribers.
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LTV + Retention: Learn the value and quality of the customers you're acquiring, plus how effective you are at retaining them.
User Journey Hub Overview (Advanced Analytics Add-on)
The User Journey Hub lets you visualize how people move through your site and app, and where drop-offs occur in your conversion funnels. It also gives insights into content placement and discovery.
Sections of the User Journey Hub
The User Journey Hub is organized into the following sections and subsections:
- User Journeys
- User Navigation: Understand how people move through your site (via pages)
- Engagement: Understand what actions your customers are taking before or after performing a desired action (such as sharing content, watching trailers, searching, or adding to a list).
- User Access: Understand how people are accessing your platform and their initial experience, and evaluate the quality of experience.
- Content Row performance
- Rows Overview: Shows how content performs in content rows/shelves within your site/application. Use this to help inform content programming decisions.
- Rows Interest: See the dropoff between a user hovering over content and clicking on it.
- Row Conversion: See the dropoff between clicking on content and content playing back.
- Content performance
- Previous/Next Content: Understand what content users are watching before and after a video of your choosing (you need to filter content to use this dashboard).
- Content Discovery: Learn how content performs when it’s placed in various spots (deeper drill down into performance across different pages/sections)
- Content Interest: Understand the drop-off between hovering to clicking on all content.
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Content Conversion: Understand the drop-off between click to play on all content.
Filters & Custom Dashboards
Date & Data Filters
Filter all hubs and visualizations by various data points, including:
Compare Feature
Visually compare and analyze data across two different periods. This feature allows you to select two distinct timeframes and visualize their respective metrics side-by-side, facilitating the identification of trends, fluctuations, and performance changes.
Custom Dashboards (Advanced Add-on)
You can create custom dashboards to visualize and monitor the key metrics that matter most to your business. This feature helps combine various data visualizations and widgets, such as charts, graphs, and tables, into a comprehensive view.
You can tailor the layout, metrics, and dimensions to fit your needs and preferences, providing a centralized hub for tracking performance, identifying trends, and making informed decisions.
You can create personalized dashboards by adding custom widgets based on:
- Viewer behavior
- Revenue metrics
- Audience segments
- Engagement trends
Tools - Reports and Segments (Advanced Add-on)
Reports allow you to track progress and internally convey the functioning of your defined metrics and internal KPIs, gathering insights for different segments of your customer base according to your criteria.
Read in detail about creating and editing reports.
The Segments tool is a feature that allows the categorization of users into distinct groups or segments based on specified criteria. These criteria can include user behavior (conditions), demographic information (dimensions), and other data points.
Read in detail about the accessibility and usability of segments.