Below are some tips and best practices on designing your interactive overlay in Vimeo Interactive.
Be a storyteller
Remember the story you're trying to tell (or sell)
Brand it
Stick with your organization's aesthetic. Try taking design notes from your own website and brand guidelines.
Animation & movement
Videos can be used as background. You can also use the animation option in the right-hand menu and try out different options for animating the overlay into view.
Space is good
Keep it simple and don't clutter your overlay with too many elements or text.
Complex shapes
Complex shapes or text can be exported from a design tool as PNG or SVGs
Image size
Keep images high-res but under 2MB.
Default close button
Turn off the default close button in the settings and upload your own design and turn it into a close button.
Minimum copy
Keep copy to a minimum when possible. Viewers are attracted to images and videos.