To strike a balance between creators’ innovative use of artificial intelligence (AI) tools and viewers’ demands for transparency regarding the authenticity of the content they consume, we require creators to disclose when they use altered or synthetic media, including generative AI, in realistic videos.
Labeling a video containing AI-generated content won’t limit a video’s audience.
In this article:
Disclosure of AI-generated content
Creators must label content that:
- Portrays a real person saying or doing something they didn't.
- Alters footage of an actual event or location.
- Creates a lifelike scene that didn’t take place.
This includes content that creators have partially or entirely altered or created using audio, video, or image creation or editing tools.
We don’t require creators to disclose content that is clearly unrealistic, animated, includes special effects, or uses generative AI for production assistance only.
Where will the label disclosing AI-generation appear in the video?
The label can be found on the video page and embeddable video player in the coming months. The label will be expanded to other Vimeo surfaces in the future.
After a creator discloses content that has been meaningfully altered or synthetically generated, a label will appear on the video page:
On embedded videos, a label will appear in the video player: