To balance creators’ innovative use of artificial intelligence (AI) tools and viewers’ demands for transparency regarding the authenticity of the content they consume, we require creators to disclose when they use altered or synthetic media, including generative AI, in realistic videos.
After a creator discloses content that has been meaningfully altered or synthetically generated, a label will appear on the video page:
On embedded videos, a label will appear in the video player:
⚠️Note: If a creator disables the display of their video's title in an embedded player, the message stating that the footage contains AI content will not appear.
If you are a video creator, visit How to label my videos to indicate they contain AI-generated content to learn how to label your videos.