To strike a balance between creators’ innovative use of artificial intelligence (AI) tools and viewers’ demands for transparency regarding the authenticity of the content they consume, we require creators to disclose when they use altered or synthetic media, including generative AI, in realistic videos.
The label can be found on the video page and embeddable video player. The label will be expanded to other Vimeo surfaces in the future.
After a creator discloses content that has been meaningfully altered or synthetically generated, a label will appear on the video page:
On embedded videos, a label will appear in the video player: