About language analytics for videos

This article discusses Vimeo's Language Analytics feature, which provides insights into the performance of translated content and viewer interactions across various languages.

Vimeo provides Language Analytics to give you clear insights into how your translated content performs across every language you support. Language Analytics offers insights into how viewers interact with both AI-generated and manually uploaded translations, enabling you to measure and expand your international reach. This feature tracks how the viewers watch your content in different languages.

In this article:

• Language-specific metrics
• Applying language filters
• View breakdown by subtitles and captions
• View breakdown by audio track
• Comparing performance across languages and regions

Language-specific metrics

To access the language-specific metrics, you can apply filters or secondary dimensions. This will update the report table to show the following language-specific metrics:

You will also be able to see your data breakdown by translation types: ‘Subtitles and captions’ or ‘Audio track’. For more information, see Can I add captions or subtitles to my videos?

⚠️Note: Translations marked with (AI) were generated by Vimeo AI Translations. All other subtitle, caption, and translation options are user-generated.

For Enterprise accounts with Workspaces: Organizations can view combined analytics from all Workspaces. Read more at How to view my Organization's analytics. 

Applying language filters

Within the analytics reports, you can find filters in the top right. Filters enable you to focus on specific data by displaying only the results that match your chosen criteria.

To use language filters:

1.  Navigate to Vimeo Analytics.
2. Select a report type (Video, Region, Source, Device, and Date reports).
3. Select the Filters icon.
   
4. From the list, select the specific language filter(s) you wish to apply, such as:
   • Subtitles and captions language
   • Subtitle & Caption Type
   • Audio Track Language
   • Audio Track Type 

View breakdown by subtitles and captions

Within analytics reports, there's a View breakdown by button under the graph. This allows you to break down your data further by adding an extra layer of context to your data.

To view breakdown by subtitles and captions:

1. Navigate to Vimeo Analytics.
2. Select a report type (Video, Region, Source, Device, and Date reports).
3. Select View breakdown by .
   
4. Select Subtitles and captions.
    
5. The report will now display language-specific metrics broken down by subtitles and caption types. The options include:
   • None
   • Subtitles
   • Captions
   • Captions (AI)
   • Subtitles(AI)

View breakdown by audio track

Within analytics reports, there's a View breakdown by button under the graph. This allows you to break down your data further by adding an extra layer of context to your data.

To view breakdown by subtitles and captions:

1. Navigate to Vimeo Analytics.
2. Select a report type (Video, Region, Source, Device, and Date reports).
3. Select View breakdown by.
4. Select Audio Track.
5. The report will now display language-specific metrics broken down by audio track types. The options include:
   • Hand
   • Translation
   • Translation(AI)

Comparing performance across languages and regions

To illustrate, consider a scenario where your video features multiple audio tracks: an English original, an AI-generated Spanish audio dub, and a manually uploaded French subtitle track. Using the new filters, you could:

• Identify the number of unique viewers who engaged with the AI-generated Spanish audio.
• Measure the total watch time generated by the manually uploaded French subtitles and compare it against the original English version.
• Combine language and region filters to analyze the performance of your Spanish audio dub in specific countries, such as Mexico or Spain.