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Add tracking pixels to your Vimeo OTT checkout page

We offer support for adding conversion tracking pixels from services like Facebook, X (formerly Twitter), or AdWords to your checkout page. A pixel tracks certain events (like when someone makes a purchase through your site, etc); when the events you’re tracking are triggered, the pixel sends the data over to your analytics.

While the pixel is installed on the OTT site, the conversion data (i.e., whether customers took the actions you’re tracking) for each pixel will be viewable on each platform’s end (i.e., the data for your Facebook pixel will be available in your Facebook account.

⚠️Note: If your site is marked 'Made for Kids,' pixels can only be enabled for conversion tracking, not page tracking. 

In this article:

How do I add Facebook Pixels to my Vimeo OTT site?

Facebook requires domain verification, which you can learn how to do for your OTT site here.

To add Facebook Pixels to your Vimeo OTT project/site:

  1. From the main admin menu, navigate to Settings > Site > Tracking 
  2. In the Facebook section, add your Facebook Pixel ID (this is included from Facebook when you complete setting up your ad).
  3. Select a product to attach it to under Associated Product. You can also select All Products for your site.
  4. If you have multiple pixels, click the (+) button to the right of the Associated Product.
  5. Be sure to click Save in the upper right corner of the page. 

facebook_pixel.png

After you’ve installed your Facebook Pixel, you can check if it’s working correctly by using Facebook’s Pixel Helper extension for Google Chrome. You’ll find that in Facebook’s help documents guide. 

Pixel Events

By default, the Facebook pixel is set to track the following events:

  • PageView: sent for all non-video playback pages of your site
  • InitiateCheckout: sent whenever a customer views the checkout form
  • Purchase: sent after a customer successfully signs up and begins a free trial or subscription (Paid subscription sites only)
  • Complete Registration: sent after a user successfully signs up for your site (Free subscription sites only)

How do I add X Pixels to my Vimeo OTT Site?

On X’s side, the pixel is referred to as a “tag,” but it performs the same function. To add X Pixels to your Vimeo OTT site: 

  1. From the main admin menu, navigate to Settings > Site > Tracking.
  2. Add your X Pixel ID (this is included from X when you complete setting up your ad).
  3. Select a product to attach it to under Associated Product. You can also select All Products for your site.
  4. Be sure to click Save in the upper right corner of the page. 

twitter_pixel.png

After you’ve installed your X tag, you can verify to see if it’s working by using X’s Pixel Helper browser extension for Google Chrome. You’ll find that in the “How to verify website tags are working” section of this help document on X’s side.

Pixel Events

By default the X pixel is set to track the following event:

  • PageView: sent for all non-video playback pages of your site
  • InitiateCheckout: sent whenever a customer views the checkout form
  • Purchase: sent after a customer successfully signs up and begins a free trial or subscription (Paid subscription sites only)
  • CompleteRegistration: sent after a user successfully signs up for your site (Free subscription sites only)

How do I add Google Adwords Pixels to my Vimeo OTT Site?

Adding Google Adwords Pixels to your Vimeo OTT site is also easy. Once you have a Google Adwords account, you can generate a pixel ID, which is what you’ll need to enter into the Vimeo OTT settings page. 

  1. From the main admin menu, navigate to Settings > Site > Tracking.
  2. Add your Google Adwords Pixel ID & Label (this is included in Google Adwords when you complete setting up your ad).
  3. Select a product to attach it to under Associated Product. You can also select All Products for your site.
  4. Be sure to click Save in the upper right corner of the page. 

google_adwords_pixel.png

Once you’ve set up your Google Adwords pixel, you can check to make sure it’s working correctly by validating it with the Tag Assistant extension for the Google Chrome browser.

Pixel Events

By default your Adword Pixel is set to track the following event:

  • Purchase: sent whenever a customer successfully subscribes or purchases from your site

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