Using Google Analytics 4 on Vimeo OTT

Google Analytics (GA4) provides valuable insight into user activity on your Vimeo OTT Site + Apps! Within this article, you will find the steps to create a GA4 property and add it to your Vimeo OTT account.

⚠️Note: This article covers setting up GA4 on your OTT website. To link your GA4 Account to your Vimeo OTT Branded Apps, please visit this article.

In this article

• Summary
• Terms to Understand
• Configuring your Google Analytics 4 property
• Adding your Google Analytics 4 property to your Vimeo OTT Site
• Tracked Events in Google Analytics

Summary

This is a long support article but only because we want to be as detailed as possible to walk you through these important steps. The process is very simple and can be finished in just a few minutes. You’ll be creating a new Google Analytics 4 property (1 min), configuring it with optimized settings (3 min), and then copying a number into your OTT Site (1 min). You’ll be using GA4 in no time! 

Terms to Understand

• Google Analytics 4: often referred to simply as “GA4”; this is the next generation of Analytics and insights to understand your traffic and your customers.
• GA4 Property: a “property” is a collection of destinations. You have a Vimeo OTT website and you may have an iOS app or Android app. All three together are showing the same content and are considered the same property with three different data streams.
• Data Stream: a destination for viewing your content. Google Analytics supports three types of data streams; a website, an iOS app, and an Android app. Vimeo OTT supports the website data stream.

Configuring your Google Analytics 4 property

Many of the default Google Analytics 4 configurations will work great with Vimeo OTT but there are a number of optimizations that we recommend. 

1. Go to analytics.google.com
2. Choose your property from the top dropdown menu, and select Admin in the lower left panel.
3. Choose Setup Assistant from the middle Property column.

4. In the Setup Assistant, find the Data Collection section with the Collect website and app data option.

5. Click the arrow on the far right and choose Manage Data Streams.

You’ll see a list of your data streams with a filter along the top for iOS, Android, and Web.

6. Click on the Web data stream and a large panel will slide out with all of your web data stream properties.

7. In the Enhanced Measurement section and make sure the toggle is enabled to the ON position.

8. Click on the Gear icon to enable additional measurements. 

In the side panel that opens; we recommend enabling all of the available options except for Scrolls. You may enable Scrolls if you feel this information will be useful. Be sure to click Save once the toggles are in the ON position.

Now you’re ready to add your Google Analytics 4 property to your Vimeo OTT site!

Adding your Google Analytics 4 property to your Vimeo OTT Site

Add your Google Analytics 4 property to your Vimeo OTT Site:

1. Go to analytics.google.com, choose your property from the top dropdown menu, and select Admin in the lower left panel. 
2. Click on  Data Streams from the middle Property column. You’ll see a list of your data streams with a filter along the top for iOS, Android, and Web.
3. Click on the Web data stream and a large panel will slide out with all of your web data stream properties.
4. Select the Measurement ID shown in the top right.
5. Click the Copy icon next to the ID.

Now your Measurement ID is copied to your clipboard.

6. In a new tab, open up your Vimeo OTT Site Settings and click on Manage> Site.

7. In Site settings, click on Tracking in the left sidebar.

8. Click on the Google Analytics 4 Measurement ID.

9. Paste the ID you just copied into this field and click Save.

 Now your site is configured for GA4 and will start automatically populating data for your Acquisition, Engagement, and Monetization reports. 

Tracked Events in Google Analytics