The view rate for your video is your views divided by your impressions. We count an impression every time the Vimeo player loads your video, either on vimeo.com or embedded, and we count a view every time someone hits the play button on your video.
A video's view rate can be significantly inflated or diluted by its audience and exposure. For example, if you share a personal wedding video with a close group of family and friends, it will likely have a high view rate because it is only exposed to people who have a strong interest in viewing it. On the other hand, if your video gains a lot of exposure from being embedded on a popular site, it will rack up a ton of impressions, which may dilute your view rate significantly.
⚠️Note: Vimeo does not display the view rate for your videos publicly.