We’ve redesigned our analytics logging system to provide more insightful analytics data. This update includes a variety of improvements that will help you track and analyze your videos more effectively. This article will guide you through the key changes to get the most out of your analytics.
Watch time
Watch time metrics, such as total time watched and average time watched will now account for how viewers repeat and skip parts of your video when watching, as of August 7, 2024.
Improvements to analytics mean that now we can better determine how viewers watch your videos, including when they skip or repeat parts of the video. You may notice that your watch time metrics are more accurate. For example, your average time watched metric may be longer than the duration of your video if your viewers have repeatedly watched some parts of the video.
Impressions and views now separate Vimeo vs. non-Vimeo data
We’ve made improvements so that impressions and view counts will now only show data from the Vimeo player, as of August 7, 2024.
Using the Vimeo player allows you to take advantage of advanced analytics that are logged through the player. When the Vimeo player is not used (e.g., using direct file links to play hosted videos in third-party players), advanced analytics tracking is not available through Vimeo. Previously, your total views and impressions counts included data from both Vimeo and third-party players. Your total view counts in the Dashboard and across Vimeo will now show data from the Vimeo player only. Though views and impressions sums will no longer include data from third-party players, a new metric named Third-party impressions is available in Analytics reports to view and download, as well as in the Analytics API.
See also: What’s the difference between Vimeo impressions and third-party impressions?
See also: How do adblockers impact my analytics?