See Analytics updates: August 2024 to learn about recent changes to analytics logging.
This is a comprehensive resource of all Vimeo analytics terms and their definitions. Explore this glossary and use it to enhance your understanding and use of analytics.
You can use this glossary to:
- Look up the meaning of an analytics term.
- Understand how analytics are calculated in the Analytics Dashboard, Reports, and other pages.
- Understand the context in which an analytics term is used.
Analytics Glossary
| Term | Definition |
| Avg. percent watched |
How much of a video is watched per view, on average. Calculated by total time watched divided by the video’s length, averaged across all views.
As of Aug 7, 2024 this metric will account for repeats and skips during viewers’ watch time. |
| Avg. time watched |
The total time watched divided by the number of views
As of Aug 7, 2024 this metric will account for repeats and skips during viewers’ watch time. |
| Bandwidth | Analytics about the data required to deliver your videos from Vimeo
|
| Bandwidth GB | The amount data required to deliver your video from Vimeo, in GB
|
| Call to Action Click rate | The percentage of clicks out of total call to action impressions |
| Call to Action Clicks | The total number of clicks on a call to action in a video |
| Call to Action Impressions | The total number of times a call to action was loaded in a video |
| Card Clicks | The total number of clicks on all cards in a video |
| Card Impressions | The total number of times cards were loaded in a video |
| Cards Click rate | The percentage of clicks out of total card impressions |
| Comments | The number of comments on a video
|
| Content | The video entities in your Library |
| Date | Analytics about the date(s) that your videos have been loaded and/or watched on that we can track
|
| Device | Analytics about the device type(s) that your videos have been loaded and/or viewed from that we can track
|
| Downloads | The number of times the video file was requested to be downloaded from a video
|
| Drop-in time | The time(s) that views started within the duration of a video |
| Drop-out time | The time(s) that views ended within the duration of a video |
|
Engaged attendees |
The number of attendees that made at least 1 Interaction while in a Venue |
| Engagement | Analytics to measure how your videos capture and retain viewers' attention |
| Finishes |
The number of times that the last 2 seconds of the video was watched in a session
As of Aug 7, 2024, finishes are more accurate for short videos (videos less than 30 seconds long). |
| Impressions |
The number of times the video has been loaded by the Vimeo player
As of Aug 7, 2024 this metric will exclude third-party impressions. |
| Interactive Clicks |
The number of times viewers click on interactive elements (ex. hotspots, overlays) in Interactive videos |
| Interactive Engaged viewers |
The number of viewers who interacted with interactive elements (hotspots) at least once |
| Interactive Engaged views |
The number of views where at least 1 interactive click occurred |
| Interactive Hotspot clicks |
The total number clicks on interactive hotspots |
| Interactive Poll engaged viewers |
The number of viewers who interacted with Interactive Polls at least once |
| Interactive Poll Participation rate |
The percentage of unique poll responses out of total poll impressions |
| Interactive Poll responses |
The number of poll responses that were submitted on interactive polls |
| Likes | The number of likes on a video
|
| Live avg. percent watched |
How much of an event is watched per view, on average, during the live stream. Calculated by total time watched divided by the video’s length, averaged across all views.
As of Aug 7, 2024 this metric will account for repeats and skips during viewers’ watch time. |
| Live avg. time watched |
The total time watched divided by the number of views during the live stream
As of Aug 7, 2024 this metric will account for repeats and skips during viewers’ watch time. |
| Live peak views |
The highest number of concurrent views during the live stream This metric used to be known as “Peak viewers” but has been since changed to more accurately represent the data |
| Live total time watched |
Total time watched by all viewers during the live stream
As of Aug 7, 2024 this metric will account for repeats and skips during viewers’ watch time. |
| Live total views | The number of views on the live event
|
| Live views |
The number of times the live stream was viewed, including by repeat viewers
As of Aug 7, 2024 this metric will exclude external views (same as third-party impressions). |
| Live watching now | The current number of views on the live event |
| Region | Analytics about the geographical region(s) that your videos have been loaded and/or viewed from that we can track
|
| Registrants | The number of people who registered to watch an event or video |
| Registration Attended | Indicates whether an event registrant played the event after registering |
| Registration Watch time | The percentage of time watched, excluding repeats and accounting for skips, out of the total duration of the live event |
| Social Comments | The number of comments on a video shared through Vimeo to a social connection (ex. YouTube, LinkedIn, X, Facebook) |
| Social Likes | The number of likes on a video shared through Vimeo to a social connection (ex. YouTube, LinkedIn, X, Facebook) |
| Social Platform | Analytics that we track per platform from social connection(s) that your videos have been published to (ex. views from LinkedIn)
|
| Social Reposts | The number of reposts on a video shared through Vimeo to X |
| Social Video | Analytics that we track per video from social connection(s) that your videos have been published to (ex. views from a video on LinkedIn
|
| Social Views | The number of times a video is played on social platforms that it has been published to, counted separately from Vimeo views |
| Source | Analytics about the URL(s) on Vimeo or across the web that your videos have been loaded and/or watched from that we can track
|
| Team | Viewing activity analytics for Team members on your Team account
|
| Team Videos viewed | The number of videos in your Library that your Team member have viewed at least once in the time range specified
|
| Team Viewers | The number of Team members on your account that have watched at least 1 video in your Library in the time range specified
|
|
Third-party impressions |
The number of times the direct file link is used to load the video in a third-party player or web page. |
| Total time watched |
Total amount of time, expressed in HH:MM:SS, across all views
As of Aug 7, 2024 this metric will account for repeats and skips during viewers’ watch time. |
| Type | The entity type of your content in your Library, including live and non-live videos
|
| Unique impressions | Like impressions, but an impression is only counted once per each viewer that can be identified as unique
|
| Unique viewers | The number of viewers that have played a video, regardless of how long they watched. Each viewer is counted once, even if they have played the video multiple times
|
| Video | Video analytics about the videos in your Library
|
| Video duration | The length of the video, in seconds |
| View rate | The percentage of views per impression
|
| Viewer retention % of total views | The number of views out of total views on the video at each second of the video |
| Viewer retention Views | The number of views at each second of the video by viewers that watched at least 10 seconds of the video |
| Views |
The number of times the video is played on the Vimeo player. A view is counted when any point of the video is played, regardless of how long the video is watched.
As of Aug 7, 2024 this metric will exclude external views (same as third-party impressions). |
| Vimeo on Demand Gross revenue | The total revenue generated from video units sold on Vimeo On Demand
|
| Vimeo on Demand Sales | The number of times a Vimeo On Demand video has been purchased |