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How to use the Brand Kits

The Brand Kits are designed for marketers and teams who want brand consistency across all touchpoints, from embedded players to webinar pages. This article summarizes how to use the Brand Kits, a centralized hub where you can manage your logos and brand color for consistent branding across Vimeo’s product surfaces.

In this article:

What to know before using the Brand Kits

Before you begin, keep the following in mind:

  • The Brand Kits are available at both the account level and team level.
  • You can now create and manage multiple brand kits per team or workspace.
  • For Enterprise accounts that have workspaces enabled, a parent brand kit can be defined at the account level and inherited by all workspaces.
  • The Brand Kits connect to several areas across Vimeo:
    • Player appearance
    • Registration forms
    • Showcases
    • Video tools include Live, Record, Editor, and Simplified Interactive Editor.
  • Brand kits include logos and colors.
  • Permissions to manage brand kits are available to Admins and Owners.

How to use the Brand Kits

Follow these steps to use the kits:

  1. Navigate to Manage Workspace via your avatar drop-down.
  2. Select the Brand kits from the left panel.
  3. Navigate from Brand kits > Your Default Brand kit.
    ⚠️ Note: New users or those who haven't previously used player logos will not see Your Default Brand Kit. In this case, you will need to create a New brand kit to get started.
        
  4. Select and upload your logo and colors.
    A dark-themed web page for a "Brand kit" named "PARTY". The page is divided into two main sections: "Logos" and "Colors". Both sections are currently empty, each showing a large dark card with a plus sign icon, indicating where a user can click to upload or add new items.
  5. You can rename or delete previously created logos and colors from the three-dot menu at the bottom.

How to use the Brand Kits in player appearance

To use the Brand Kits to modify the appearance of your player:

  1. Select your video, and click on Appearance from the left menu.
  2. Switch between the Embed and Video page at the top to customize each view.
  3. From the Branding section, choose and apply your brand colors and logo.
    A screenshot of the Vimeo video editor interface. The left sidebar shows the **"Appearance"** section (highlighted by a red box around the icon) is active. The settings panel reveals a **"Branding"** section (also highlighted) with controls for **Primary color**, **Accent color ($#17D6FF$ is shown)**, **Icon and text color ($#FFFF$ is shown)**, **Background color**, and a toggle for **Custom logo**. A video player on the right shows a social ad with an image of charcuterie and bread, and a vertical bar of maroon color.
  4. Click Save to apply your changes.

FAQs and troubleshooting

  • What happens to my existing presets or branding?

Your previously uploaded player logos will automatically be included in the Brand Kits. 

  • Why is Vimeo consolidating branding settings?

The Brand Kits reduce time spent reconfiguring settings and ensure your brand is unified across all customer-facing experiences.

  • Do I need to update anything manually?

To take advantage of new features like brand-wide color syncing, you’ll need to visit the Brand Kits and configure those settings. Otherwise, your existing branding will continue to apply where possible.

Making the most of the Brand Kits

Here are a few tips to get the most out of your branding setup:

  • Unify your touchpoints: Ensure your logo and color choices are consistent across embedded players, registration forms, and webinars to reflect your brand.
  • Use brand-consistent CTAs: Align button styles and player behavior with your brand tone using the preset editor.
  • Preview changes often: Use the in-app previews before publishing your brand kit to avoid unexpected color clashes or layout issues.
  • Communicate with your teams: If you're managing branding at the team level, ensure each team knows where to find and apply your new brand kit settings.

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