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How to apply content ratings to my videos

This feature is included with all Vimeo plans.

You can apply content ratings to individual videos or set a default rating for all your uploads, informing your audience about the video's content. Learn about content ratings at ‘About Content Ratings’.  This article explains how to apply a rating to a single video and how to set a default rating for future uploads.

In this article: 

What to know before you rate your videos

Before applying a rating to your videos, please be aware of the following:

  • Content ratings: We ask that you apply content ratings to your videos and live events, and disclose whether they contain an advertisement or AI-generated content. Learn about Content Ratings at About content ratings.
  • All Audiences v. Mature Audiences: If your video contains violence, profanity, nudity, or drug/alcohol use, your video should be rated for Mature Audiences. 
  • Access in Certain Regions: If your video is unrated, viewers in some countries (such as those in the UK and EU) will be required to log into a Vimeo account to watch, even if it is set to Public.
  • Finality: Once you select a rating for a video, you cannot change it back to "Not yet rated."

How to apply a content rating to a single video

You can set a content rating for any individual video from its settings page.

  1. Navigate to your Library. 
  2. Select the video you want to rate to open the video settings page.
  3. Scroll down to the Content section.
  4. Select the dropdown menu and choose All audiences or Mature.
    The "Content" settings dropdown menu is open and highlighted. It shows two options for selection: "All audiences" and "Mature."
  5. If you select Mature, checkboxes for specific warnings will appear; check all that apply to your video.
    The "Content" settings, with the "Mature" rating selected. This has revealed a list of checkboxes for specific content types, and "Profanity" is currently checked, while "Drug or alcohol use," "Violence," and "Nudity" are not.
  6. If your video includes AI-generated content that appears real, select the box to disclose. Learn about disclosing AI-generated content in your videos at How to label my videos to indicate they contain AI-generated content. 
  7. If your video contains an advertisement, select the box next to Contains advertisement.
  8. Your settings will save automatically.

How to set a default content rating for all uploads

You can set a default rating that will be applied to all videos you upload.

  1. Navigate to your account Settings.
  2. Select the Videos tab, then choose the Upload defaults sub-tab.
  3. Under the Content rating heading, select the appropriate rating from the dropdown menu.
    The "Upload defaults" page, with a red box highlighting the "Content rating default" setting. The two options are "All Audiences" and "Mature," with "All Audiences" currently selected.
  4. If you select Mature, check the boxes for all applicable reasons.
    The "Content rating default" settings, with "Mature" selected from the dropdown menu. This selection displays a list of un-checked options for specific content types, including "Profanity / sexually suggestive content," "Drug / alcohol use," "Violence," and "Nudity."
  5. To apply this rating to all of your existing unrated videos, select the box next to Also apply to all existing unrated videos.
  6. Select Save.

For Enterprise accounts with Workspaces: This feature can be managed by a Workspace Admin for all videos uploaded to the Workspace. For additional information, visit 'How to edit my Workspace's settings'.

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