Explore the Vimeo - Hubspot CRM integration

With a Vimeo Premium or Enterprise account with the Events feature added, you can sync your webinar registration form with Hubspot. This allows you to gather and evaluate leads from your Vimeo event within the desired list in Hubspot. If you are Enterprise, you can also see each attendee’s engagement activity within Hubspot, helping you further understand each attendee’s level of interest.

⚠️Note: We currently can only sync with static lists in Hubspot; we currently can’t sync with active lists. 

Video overview

Connect Vimeo to Hubspot

1. From the events manager, select your webinar to enter the webinar management page.
2. Select the Registration option on the right side.
3. Click Connect to open your account settings in a new window.
   
   
4. Select Hubspot and agree to the terms regarding how you will use the emails collected before continuing. 
5. Once connected, refresh the webinar management page. You can then choose your email list directly within your webinar’s registration settings.

Once you’ve connected Hubspot to your webinar, you will be able to:

• See the webinar registrant and their submitted information in your chosen Hubspot list
• (Enterprise only) Review data indicating how engaged the attendee was to your event within Hubspot

Why you should enable the Vimeo - Hubspot CRM integration

• The Vimeo-Marketo CRM integration helps you in lead evaluation.
• This integration will also help you with attendee engagement analysis.

Limitations of Hubspot integration

1. Supporting static lists 
   • We currently support static list imports. You must import a few times before your event using our integration. You will receive the 24-hour reminder and follow-up, but not a confirmation, which we expect will come from Hubspot. After connecting a CRM you’ll see an Import From List option in the attendees tab of your webinar.
   • Since webinars are reading the attendees from a static Hubspot list, if a webinar host re-imports the list at a future point, the fresh pull of duplicate data will get overwritten.
2. Data sync 
   • In your webinar timezone, CRM data will first start syncing at midnight. Then, it will continue to sync one hour before the start time, and every 15 minutes between when the webinar begins. CRM data will stop syncing when the webinar ends or exceeds two hours. Therefore, the last-minute arrivals that are registered on their Hubspot form may not be reflected in the platform. 
   • Viewer-level analytics sync when you manually complete the webinar OR one hour after when the webinar “autocompletes.” (Autocomplete occurs when you don’t manually complete the webinar but Vimeo completes it for you).
   • For field mapping, we update existing fields in Hubspot with the same name or create new fields, if necessary. To access the custom field and its viewer-level analytics on Hubspot, it will show up in your Hubspot Contacts lead properties.
   • When you export an attendee from Vimeo to Hubspot, in Hubspot Contacts, it shows "This contact was created from Offline Sources from Integration" and not Vimeo or the specific webinar the attendee converted through.
3. Already registered
   • Currently, if an attendee registers through a Hubspot form, there’s no way for the integration to identify if they’ve registered or not. So even if the webinar hosts import the Hubspot list, the attendees will still need to sign in with their email when they click on Already registered.
4. Registration form
   • You, as the webinar host, will be unable to turn off the Vimeo registration form even if you use the Hubspot form for registration, attendees will still have to sign in through the Vimeo registration form in order to opt in for Vimeo’s terms and conditions.
   • There is no customization on fields and progressive fields are not available.
   • Currently, when a webinar host tries to add a Hubspot list, they are unable to search for a specific list.
   • Lists are currently sorted by most recently modified.
5. Analytics
   • When looking at what lead source attendees came from, we offer four options: 
     • CRM (It shows the CRM icon and List name)
     • CSV (it shows the CSV file name)
     • API (It shows just API)
     • Vimeo Form - (It shows all UTM param with Form)
   • To access viewer-level analytics on Hubspot, it will show up in your Contacts lead properties.
6. Other things you can do with Hubspot integration 
   • Users can also have contact forms on VOD, but only owners can send them. Refer to Add a contact form to your video to know more.