⚠️Note: Bumper campaign is restricted to Admins and Members only.
You can create a bumper campaign in Vimeo OTT by navigating to the Engagement menu on your Vimeo OTT Admin Dashboard.
In this article:
How do I set up a bumper campaign?
To start a bumper campaign in Vimeo OTT, navigate to the Engagement menu on your Vimeo OTT Admin panel.
To set up a bumper campaign:
- Visit your Vimeo OTT Admin panel.
- Navigate to Engagement > Bumpers.
- Select the + Create Campaign button
3. A pop-up will prompt you to enter a title for your bumper campaign.. After adding your title, select ‘Add’.
4. Settings Tab - Choose your bumper position, decide if they should be skippable, add targeting, and select Save.
⚠️Note: This feature is available only to OTT Enterprise sellers as a paid add-on feature.
- Position - Choose if you want the bumper to play before the main video (Pre-roll) or after the main video (Post-roll) by selecting the Pre or Post-roll button.
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Skippable - Choose if you want the bumper to be skippable. If selected, the viewer will be able to skip the bumper after a 5-second countdown. If not selected, the viewer will need to watch the entire bumper video before the main video begins to play.
- Setting a bumper campaign to Skippable will show the text “Skip AD” and ad counter “AD:(0:01).” This text cannot be customized. If you do not want to show “Skip Ad” text, do not enable skippable functionality.
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Due to technical limitations of the Roku platform, skippable bumpers cannot be skipped on Roku.
- Read about support by platform at ‘ Which platforms support video bumper campaigns for Vimeo OTT?’
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Frequency Cap: To prevent viewers from seeing the same bumper too many times, enable the Frequency Cap in the campaign editor. Set a maximum number of impressions per viewer per day. Once a viewer reaches this limit, they will not see the bumper again until the next day, as the cap resets daily at midnight US Eastern Time.
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Campaign Scheduling: Bumper campaigns can be scheduled to run for a specific duration. Set a Start Date and/or an End Date to define the campaign's timeframe. The campaign will begin and end on the selected dates, with all times based on US Eastern Time. Remember that the campaign toggle must be set to ON for the campaign to be active, regardless of the dates you have set.
⚠️Note: Learn about how to use frequency caps and scheduling for bumpers on OTT. -
Targeted Categories - By default, bumpers will play before all videos on your site. You can target your campaign to specific videos by associating it with a “Dynamic Category.” Any video inside the selected Dynamic Category will play the associated bumper. The Dynamic Category does not need to be set to published and can be used exclusively for targeting.
- Note that if the same video is in multiple categories, it will play back on that video within all categories. If multiple bumper campaigns target the same video, each bumper will play on that video in a random order (up to 5 bumpers on one video).
5. Assets Tab - Select the + Add Assets button, and a pop-up will appear where you can choose which video will run as the bumper in your campaign. **For Alpha, you can only add one asset per campaign*
On the Basic tier, only videos up to 10 seconds long can be selected as bumper assets. On the Advanced tier, videos up to 10 minutes long can be selected as bumper assets. Videos do not need to be published to be used as a bumper asset.
6. Navigate back to the settings tab and select the “Activate” toggle to set your bumpers campaign live.
Key Concepts:
There are a few key terms and concepts to keep in mind when developing your bumper campaigns. We’ve collected the most important below.
- Campaign: Campaigns are how you organize and manage the bumpers that run across your site, including choosing the assets and targeting, and viewing impressions.
- Assets: Assets are the actual bumper videos that run before or after content.
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Impression: An impression is the play of an individual bumper. If multiple campaigns target the same content, then each bumper that plays before that content will count as a separate impression.
- When a viewer begins playing a bumper, the impression is counted. Enterprise sellers using the Basic tier of bumpers will have a maximum of 50,000 impressions each month, and when this limit is reached, all bumpers will stop serving until the next calendar month begins.
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Slots: Each time a viewer plays a piece of content, there are a maximum of 5 possible slots for bumpers to run before the content (pre-roll) and 5 possible slots for bumpers to run after the content (post-roll). Each campaign will only fill 1 slot.
- The order in which campaigns will be played on one playback is randomized.
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Targeting: Campaigns can be targeted to specific content by leveraging the Dynamic Categories feature.
- By targeting a Dynamic Category, a campaign will only display bumpers on the videos within that category. This approach enables users to configure metadata targeting to select which campaigns will play for which content. Note that a Dynamic Category does NOT need to be published for targeting, and that content will continue to get updated within the Dynamic Category each day, even while unpublished.
- Pre / Post Roll: Bumpers can be programmed to play before or after a main video.