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How to use frequency caps and scheduling for bumpers on OTT

This article explains how to control when and how often your bumper campaigns appear with frequency capping and scheduling tools.

In this article

Overview

Enhanced campaign controls give sellers better management over the timing and frequency of their bumper ads. You can now:

  • Set a frequency cap to avoid overexposure to viewers.
  • Schedule the start and end dates of campaigns to run with precision.

These tools improve viewer experience and reduce manual effort for sellers.

⚠️Note: This feature is available only to sellers on the Bumpers Advanced Tier. It is supported on web and most major OTT apps (Apple, Google, Amazon v9.0+). Roku is supported but not enabled by default. Not supported on Tizen, Xbox, LG, or Vizio.

Before you begin

To use these controls:

  • Make sure your account has Bumpers Advanced Tier access.
  • Double-check that your campaign is toggled on in the bumper editor.

Set a frequency cap

Prevent viewers from seeing the same bumper too many times in a day.

  1. In the bumper campaign editor, toggle on Frequency Cap.
  2. Enter the maximum number of impressions per viewer per day.

The frequency cap is applied on a per-device basis, not per user account, so a single viewer watching across the web and mobile/TV apps could be served bumpers up to the maximum limit on each of those individual devices. Once a viewer hits the limit, they won’t see that bumper again until the next day. The frequency cap resets every 24 hours at midnight US Eastern Time.

Schedule a bumper campaign

Choose when your campaign starts and ends.

  1. Ensure the campaign toggle is set to ON.
  2. Set a Start Date and/or End Date in the scheduling section.
  • If only a start date is set, the campaign begins on that date and continues indefinitely.
  • If only an end date is set, the campaign starts immediately and ends on the selected date.
  • If both are set, bumpers begin at midnight EST on the start date and end at 11:59 PM EST on the end date.

⚠️Note: The campaign must always be enabled to serve bumpers. Setting dates alone is not enough.

Understanding campaign statuses

  • Active – Campaign is running with no end date.
  • Inactive – Campaign is off and not serving bumpers.
  • Scheduled – Campaign is enabled but not yet serving bumpers until the scheduled start date.
  • Active until (date) – Campaign is actively serving bumpers and will end on the specified date.

FAQs

  • Can I adjust the frequency at which the cap resets?
    No. The frequency cap always resets every 24 hours at noon EST.
  • What happens if I forget to enable a scheduled campaign?
    The campaign won’t serve bumpers, even on the start date, unless it’s enabled manually.
  • Are these controls available to all sellers?
    No. They’re available only on the Bumpers Advanced Tier.

Next steps

Read more about creating OTT bumper campaigns.

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