Viewer Profiles let a single account hold several separate viewing identities—the same model viewers know from major streaming services. Everyone in a household shares one login and one subscription, but each person picks their own profile and gets their own personalized space.
Before profiles, everyone on a shared account was stuck on one identity, so watch history, Continue Watching, and recommendations were all jumbled together. Profiles fix that, and they also unlock a child-safe experience: a profile can be set as a kid profile that only shows content you’ve approved for children.
In this article:
What Viewer Profiles are
Viewer Profiles give each person on a shared account their own viewing identity. One account can hold several profiles, and each viewer selects theirs after signing in, then sees content, history, and recommendations tailored to them.
How profiles work
One account, multiple profiles. Signing up and paying happens once, at the account level. Profiles live inside that account. Switching between them is instant and never requires logging out.
The Main profile. Every account automatically gets one Main profile. It can’t be deleted and can’t be turned into a kid profile—it’s the “owner” profile that manages the account.
Additional profiles. On top of the Main profile, a viewer can create up to three more, for a total of four per account. Each name can be up to 15 characters.
Each profile keeps its own:
- Watch progress and Continue Watching—if one profile is halfway through a title, the others still see it as not started.
- My List (saved items) and viewing history.
- Personalized recommendations and suggested content.
- Name, avatar, kid-profile setting, and (for adult profiles) an optional PIN.
What stays shared at the account level: billing and subscription, the login email, and comments (comments are tied to the account, not the individual profile).
The two profile types
| Adult profile | Child profile | |
|---|---|---|
| Content shown | The full library the account can access. | Only content you’ve marked child-safe; adult-only titles are hidden everywhere. |
| Hubs shown | Adults only, and Kids and adults hubs. | Kids only, and Kids and adults hubs. |
| PIN lock | Optional 4-digit PIN. | Never has a PIN. |
| Settings / account | Yes (managed from the Main profile). | No—settings and account pages are hidden from child profiles. |
| Can be deleted | Yes, except the Main profile. | Yes. |
The key idea for sellers: You control the whole experience. You decide whether profiles are on, whether the child experience is on, and exactly which content counts as child-safe. The setup articles below walk through each step; the viewer-experience article shows what your viewers will see.