The child experience builds on profiles: once Viewer Profiles are on, you can enable Child Profiles and decide which content is safe for kids. A child profile only ever shows content you’ve approved, with everything else hidden.
Do this before you announce it to viewers: Because child profiles only show child-safe content, mark your child-safe catalog before you turn child profiles on. Otherwise the auto-created Kids profile will look almost empty to your viewers.
In this article:
- Step 1 — Turn on child-safe content management
- Step 2 — Decide which hubs to show to child profiles
- Step 3 — Mark your content child-safe
- Step 4 — Set the kid profile avatar (optional)
- Good to know
Step 1 — Turn on child-safe content management
In your site settings, enable child-safe content management. This option has no immediate viewer-facing effect, but it lets you start marking content as child-safe.
Step 2 — Decide which hubs to show to child profiles
Hubs gain a new audience setting with three values:
| Audience setting | Adult profiles | Child profiles |
|---|---|---|
| Adults only | Visible | Hidden |
| Kids and adults | Visible | Visible |
| Kids only | Hidden | Visible |
By default your existing hubs are Adults only. You can either create new dedicated hubs for the child-safe experience or change the setting on existing hubs.
There is a limit of up to 6 published hubs per audience setting. For example:
- 6 published hubs that are Kids and adults.
- 3 Adults only, 3 Kids and adults, and 3 Kids only.
- 6 Adults only and 6 Kids only.
- Any other combination that respects the limit of 6 published hubs per audience setting.
Step 3 — Mark your content child-safe
You can mark content at three levels. Work top-down for speed:
- By category. Mark a category “safe for kid profiles” to show it.
- By collection (fastest). Mark a collection “safe for kid profiles” to show it inside a category.
- By individual video or live event. Mark a video “safe for kid profiles” to show it inside a collection or category.
For a video to appear in a kid profile, it must be marked “safe for kid profile.”
A category, collection, or hub can contain content that isn’t marked child-safe—that content simply won’t be shown when a viewer is using a kid profile.
Step 4 — Set the kid profile avatar (optional)
As covered in Setting up Viewer Profiles on Vimeo OTT, you can set a dedicated child profile avatar for your site so kid profiles look on-brand. If you skip it, a platform default is used.
Good to know
- The default Kids profile can’t be switched out of kid mode, but a viewer can delete it if they don’t need it.
- If you turn Child Profiles back off, existing child profiles are hidden from the Choose Profile screen, remain blocked from any non-child-safe content during the transition, and are signed out shortly so the viewer picks another profile. You’re not expected to toggle this often.
- Child sessions are treated as child-directed for privacy: personalized advertising, ad identifiers, and personalized tracking aren’t applied in a kid profile—only contextual, non-personalized ads and the analytics needed to run the service.