Vimeo will update its default OTT seller Terms of Service, Privacy Policy, and Cookie Policy templates on April 1, 2025. If your site’s policies remain unmodified by this date, the updated terms will automatically apply. We strongly recommend customizing these policies to meet your specific needs and ensure legal compliance, particularly if your site is designated “Made for Kids” or utilizes third-party trackers. To customize, review the templates linked above, copy and paste them into the policy editor within the “Customer Agreements” section of your account, make the necessary edits, and save your changes before April 1st. If you have any questions or need assistance, please don’t hesitate to contact us.
As the operator of your OTT streaming service, you are responsible for providing your customers with transparent and comprehensive Terms of Service, Privacy Policy, and Cookie Policy. This article defines what these terms and policies are and how to add them to your Vimeo OTT site.
In this article:
- What are Terms of Service?
- What is a Privacy Policy?
- What is a Cookie Policy?
- How do I create and edit my Vimeo OTT site's terms and policies?
What are Terms of Service?
Your OTT streaming service, like any other online service, has a set of rules and guidelines that customers must agree to in order to access and use it. These rules, often called “Terms of Service” (Terms), are a legally binding contract between you and your customers.
The Terms define what customers can and cannot do on your Vimeo OTT site, covering things like account creation, content usage, subscription terms, and dispute resolution. They also outline your rights as the service provider and allocate risk between the parties.
It’s important to have clear and comprehensive Terms that reflect your organization’s business model and legal requirements.
What is a Privacy Policy?
When users interact with your apps or your site, certain information about them is recorded. For example:
- When a user registers for a free trial or subscription, they provide an email address and payment information.
- When a user views your content, information about their activity and device is recorded in order to deliver the best experience and to generate analytics.
- Users might also reach out for customer support, and in doing so provide their name and email address.
Some of this information is considered “personal information.” As the operator of your OTT streaming service, it is your responsibility to provide your customers with a transparent notice of how you handle their personal information, commonly known as a “privacy policy.”
When crafting your privacy policy, consider the specific ways you use data, any additional methods you employ for data collection, whether your channel is designated as “Made for Kids,” and the relevant laws and regulations that apply to your business.
What is a Cookie Policy?
When users visit your OTT streaming service, small text files called “cookies” and other tracking technologies may be placed on their device. Cookies can serve various purposes, such as remembering preferences, providing in-product notifications, and measuring the effectiveness of advertising campaigns.
Your cookie policy should clearly explain what types of cookies and other tracking technologies you use, what they do, and how users can manage or disable them if they prefer.
By default, Vimeo sets a limited number of cookies on your OTT streaming service for essential and functional purposes. In addition, Vimeo supports various third-party integrations that involve adding tracking technologies to your site for purposes such as advertising and analytics.
If you connect any third-party services that involve the placement of additional trackers, you must adjust your cookie policy to include information about the additional purposes and third parties who will be able to collect information about your users through those tracking technologies.
How do I create and edit my Vimeo OTT site's terms and policies?
You can find the Terms of Service, Privacy Policy, and Cookie Policy directly in your OTT site.
- Log into your Vimeo OTT site.
- Navigate to Manage, then Site.
- Select the Customer Agreements tab on the left-hand sidebar.
- Add or edit the policies to reflect your business practices and legal obligations.
- Save your changes.
Vimeo may provide templates, which are for informational purposes only and are not legal advice. Legal requirements are complex and may change over time. Contact an attorney to obtain advice with respect to any particular legal matter.
You are the operator of your OTT streaming service and have a direct relationship with your customers. Vimeo merely provides the technology — the Vimeo OTT platform — to allow you to provide your service. You are responsible for publishing your own terms and policies in accordance with the Vimeo Seller Addendum.