To access your advanced analytics reports, you can navigate to your video's settings page, click Analytics, then select Analytics dashboard to open analytics for that video.
Alternatively, you can get the advanced dashboard by hovering over your user icon in the upper right corner and selecting Analytics or by also visiting the Vimeo Analytics Dashboard directly.
In this article:
- Dashboard overview
- Video report
- Date report
- Region report
- Source URL report
- Device report
- Social Video report
- Social Platform report
- Filter by content
- Other filters
Dashboard overview
This page is a dashboard that gives you an aggregated total of the analytics on all your videos. You can also view different reports by date, region, device, source URL, video, and social by selecting them from the navigation menu on the left.
You can also filter the report by date or range of dates, and apply an additional filter to narrow the analytics down even more by region, device, source URL, video, and viewer type (live and non-live).
Your report found on the Vimeo Analytics Dashboard will change to reflect the filters you apply. Each of these filters will also generate a report if you so choose.
You’ll see:
- Most views by city
- Most views by device
- Most views by source URL
- Total time watched
- Average time per view
As well as which of your videos had the following:
- Most views
- Most finishes
- Most likes
- Most comments
Video report
Select Video from the dashboard menu on the left side of the page to see a graph that will show you the overall views of your videos within the time frame that you have selected. Hovering over a point on the graph will display a statistical breakdown of up to 10 of your selected videos, with the highest performers displaying first.
On the video report table below your graph, you will find all of your video data synced from your videos for the selected time frame:
Selecting a video by clicking the checkbox to the left of the video title will add the video to the list displayed when hovering over the video report graph. You can select up to 10 videos to add to the list. You can also export the video analytics to a CSV.
Additionally, you can also check the Report total graph line that shows the aggregate of the selected over the display metrics (views, impressions, etc) across the selected time period of your videos. Clicking on the checkbox next to Report Total at the top of the table, you can get the total of all selected metrics based on the applied filters.
The report total is the aggregate of the selected display metric you have for the videos in your selected filters and date range.
💡Tip: When calculating the Average % Watched for embedded videos, the percentage watched will continue to calculate if viewers scroll away from the video, as long as the video is still being played.
Above the table, you'll also find a button to add a secondary dimension to your report. Depending on the primary dimension of the report you're viewing, you'll see the following options: date, region, source URL, video, or device. For the video report, you'll see: date, region, source URL, or device.
Date report
If you select Date from the dashboard menu on the left side of the page, this is what you’ll see:
The graph will show your impressions, views, finishes, and Avg % Watched per the given date or range of dates you’ve specified from the filters. You can also apply advanced filters, which allow you to filter by region, device, source URL, and video.
Under the graph is a table version of your data, sorted by date.
There will also be an option to export your graph’s data as a CSV, as well as the option to Manage table, which allows you to customize the additional information you want to be shown in the table. You can select from views, likes, finishes, comments, impressions, downloads, unique views, unique impressions, and average % watched.
Region report
Select Region from the dashboard menu on the left side of the page to see a graph which will show you the overall views of your videos by region within the time frame that you have selected. Hovering over a point on the graph will display a statistical breakdown of up to 10 of your selected regions, with the highest performers displaying first.
On the Region Report table below your graph, you will find all of your region data synced from your videos for the selected time frame.
Selecting a region by clicking the checkbox to the left of the source title will add the region to the list displayed when hovering over the Region Report graph. You can select up to 10 regions to add to the list.
Above the table you'll also find a button to add a secondary dimension to your report. For the region report, you'll see: date, video, source URL, or device.
Source URL report
Select Source Report from the dashboard menu on the left side of the page to see a graph that will show you the overall views of your videos by URL source within the time frame that you have selected. Hovering over a point on the graph will display a statistical breakdown of up to 10 of your selected sources, with the highest performers displaying first.
On the Source Report table below your graph, you will find all of your source data synced from your videos for the selected time frame.
Selecting a source by clicking the checkbox to the left of the region title will add the source URL to the list displayed when hovering over the Source Report graph. You can select up to 10 sources to add to the list.
If you notice that one row doesn't display a page URL but instead just a forward slash (/), this is usually because the referrer policy of the page with the embed is not permissive enough to send the full referrer.
Above the table you'll also find a button to add a secondary dimension to your report. For the source URL report, you'll see: date, region, video, or device.
Device report
Select Device Report from the dashboard menu on the left side of the page to see a graph which will show you the overall views of your videos by device type within the time frame that you have selected. Hovering over a point on the graph will display a statistical breakdown of up to 10 of your selected devices, with the highest performers displaying first.
On the Device Report table below your graph, you will find all of your device specific data synced from your videos for the selected time frame.
Selecting a device by clicking the checkbox to the left of the device title will add the device URL to the list displayed when hovering over the Device Report graph. You can select up to 10 devices to add to the list.
Above the table you'll also find a button to add a secondary dimension to your report. For the device report, you'll see: date, region, source URL, or video.
Social Video report
Select Video report under the Social section to see the following:
This graph will show you the views on your videos broken down by the platforms where you have published the video. Hovering over the lines of the graph will display the data from all the videos you have published on YouTube and Facebook. You can also apply advanced filters, which allow you to filter by video.
The table you see on the social video report differs from the table you see on other advanced analytics reports. On the social video report table, you will find the following data synced from your published video: views, shares, likes, comments, total time watched, average percent watched, and average time watched.
Users can view engagement metrics for all of the videos they've published to YouTube and/or Facebook, even analytics data for the videos published to their YouTube or Facebook accounts not through Vimeo. This allows you to streamline your workflow, and view all of your video analytics information in one central location on Vimeo.
To access this report, you’ll need to first connect your Facebook or YouTube account to your Vimeo account through the Connected Apps section in your account settings.
Social Platform report
While the Social Video Report allows you to view analytics for individual videos published on either Facebook or YouTube, your Social Platform Report allows you to compare the analytics of all videos by social platform. This will give you an overview of which social platform your videos are performing best on.
In this report, you’ll see an overview of your video performance by platform, which can be sorted by individual (or groups of) videos. Like the Social Video Report, you will be able to view analytics data for videos on your YouTube and Facebook accounts, even if they haven’t been published to those platforms through Vimeo.
You can apply advanced filters to sort the videos displayed on the graph by date, video title, and ‘platform’ using the drop-down menus at the top of the graph.
To access this report, you’ll need to first connect your Facebook or YouTube account to your Vimeo account through the Connected Apps section in your account settings.
Filter by content
For Contributor and Contributor Plus Team members, there is a video limit on the Analytics Dashboard and Reports. You will be able to select and view analytics for up to 2,000 videos at a time.
If nothing is selected in the Content Filter, the content will automatically select the top 2,000 last uploaded videos on the account that the user has access to.
How to filter by content
The Content filter at the top of your Analytics dashboard gives you the ability to run reports for specific videos, folders, or a combination of both. This filter provides a granular view of your content’s performance based on your particular reporting needs.
Select the Content drop-down menu in order to do the following:
- Search for videos or folders by name
- See how many videos are within each folder (click the arrow to see details)
- Select and deselect videos and/or folders for reporting
After making your selections from within the Content menu, click Apply to populate the Analytics dashboard.
Other filters
If you want to dig deeper, the drop-down menus above the graph for each type of report will allow you to customize your view to obtain a more detailed summary of how your videos are performing, including Views, Impressions, Finishes, Downloads, Likes, Comments, Unique Viewers, Unique Impressions, Average Percent Watched, Average Seconds Watched, and Total Time Watched.